Building construction technology Essay Example | Topics and Well Written Essays - 2000 words

Building construction technology - Essay Example 9 1.0 Introduction This report provides the details of the High Street Plaza Shopping Centre construction. It is located in Towoomba, Queensland, Australia. It will cover the start of the construction until its present condition and information includes when the structure was being built and provides a review of the construction methods, material used, and processes undertaken at that period. This is seen a redevelopment project, and viewed as an important milestone. Constructions are seen as part of economic growth; hence, the new structural design does not only include aesthetic enhancement but also integrates a more comprehensive planning in order to maximize the space into a more useful, long-term multipurpose recreation center that will able to cater more consumers or clienteles. The redevelopment project construction had quite started during the gathering of information and data for this report. In fact the basement of the shopping center was already built and some shoring had been completed. Polishing and work detailing during that period has not been collected due to un-availability. The main purpose of the writer of this report for requesting the hard copy of the complete detail of the program of works is to have a basis for the final review of the construction methods, materials and other issues. Lack of document, however, does not affect the report because the writer provides a thorough assessment through direct interview with the people involved in the project development and construction. Regular visit for on-site observation was also conducted in order to collect all relevant and important issues pertaining to the project. This report seeks to give details on the key issues related to building construction. Particularly, this report will be focused on the redevelopment construction of the High Street Plaza Shopping Center. The report will contain the pre-construction concerns and how they were handled, construction methodology – of structur es that are in place as well as some predictions of the structures yet to be built, materials – that had and were planned to be used to the extent known, and construction practices and future projections of the impact on the local community from an individual, governmental and business perspective. The retail shopping center was built in 1974 and has undergone several revamps since 1979 up to 1997. In an effort to upgrade the retail facilities in the area, a total renovation of almost the entire center was started in 2010. The redevelopment project construction which took seven years planning approximately costs 15 million Australian dollars. It is administered by shopping center owner and J.M Kelly Group director Jim Kelly. The new shopping centre will provide local and national retailers with a state-of-the-art facility strategically located to attract customers from varied demographic groups. The retail development is anchored by Cornett’s Supa IGA, BP Service Stati on, Blockbuster and other 22 new retail tenancies. As it has been mentioned, the

Analysing the organisational approach to segmentation,targeting and Assignment

Analysing the organisational approach to segmentation,targeting and positioning - Assignment Example Procter and Gamble also acknowledged as P&G is one of the leading packaged product providers in the world. The company operates globally and offers a variety of products under different brand names. Furthermore, in the highly dynamic business environment, marketing strategy is considered to be a crucial determinant for attaining competitive advantage and for gaining profitability with the aim of surviving at the marketplace. Thus, this paper consists of critical strategic analysis of P&G related with market segmentation, target market and positioning followed in different geographical regions.Procter and Gamble, popularly known as P&G is the one of the leading consumer packaged products company. The company’s annual sales turnover is nearly US$84 billion with annual net earnings exceeding US$10billion. It has also established a brand portfolio of about US$25 billion. Additionally, the company offers a wide range of products which include household care products, grooming produ cts, personal healthcare products and beauty products among others (Procter & Gamble, 2012). The company operates its business in almost all the continents across the world. Evidently, it operates in 180 countries located in different continents. The company offers its products through grocery stores, membership club stores, discount stores and through merchandisers. Moreover, the company employs in excess of 110000 employees globally. From the critical perspective, it has been identified that markets in which P&G operate are highly competitive due to the presence of global and local competitors. Despite high competition faced by the company, it has been able to sustain its business profitability and to establish itself as one of the renowned brands across the world. It is worth mentioning that the company’s primary mission and purpose is to offer superior quality branded products and services that significantly contribute towards improving the lives of its worldwide spread c ustomers. Over the period of time, the company has prospered dramatically and is continuously able to improve its overall performance and thereby increase it revenue earnings capability. With due consideration to the above recognized facts, the paper intends to critically analyze P&G’s approach to segmentation, targeting and positioning. Furthermore, this paper entails certain valuable recommendations for the company so that it is able upheld its existing market dominance and superiority along with focusing on offering quality products to its long-list of trusted consumers. Market Segmentation Strategy It has been critically observed that as a key strategic differentiator from its close competitors, the company offers a wide range of products to its globally dispersed customer base. In general, the company’s business strategies are fundamentally focused on outsized scale operations, product innovation and development along with strong product branding in order to seek greater competitive advantages. The company’s strategy is continuously directed towards innovating new products and selling these products to its diverse assortment customers in order to attain sustainability and constant growth. Moreover, the company has made considerable investments worldwide and has significantly involved in joint ventures, acquisitions along with establishing alliances to enlarge their business operations and market reach (Graul & et. al., 2006). Additionally, the company operates under three major global business units namely P&G Household Care, P&G Family Health and P&G Beauty. Correspondingly, these global business units of the company are primarily separated into five major divisions which include Healthcare, Snacks and Coffee, Fabric Care, Baby and Family, P&G Beauty and Home Care (Graul & et.